This action consists of highlighting Walloon food products, with tasting, and in-store sales during two months (september, october 2021), within a chain of supermarkets established in the city and state of São Paulo. The target is the upper middle class in one of the three pre-selected supermarket chains. The action is aimed at a Brazilian chain of high-end supermarkets only accessible to the Brazilian affluent – or very affluent – class estimated at between 25 and 30 million inhabitants, mainly located in the city and state of São Paulo and later in Rio de Janeiro.
Wallonie Delices, an AdHoc initiative in partnership with AWEX
This action consists of highlighting Walloon food products, with tasting, and in-store sales during two months (september, october 2021), within a chain of supermarkets established
10 mai 2021
